Search demand, turned into better campaign decisions.

Our internal planning tool helps Energy Projects AU staff research keyword ideas, historical demand and forecasts for our own Google Ads campaigns across Australia.

See how it works Data & privacy

Internal use only. Not available to external advertisers.

Planning request

Illustrative interface

Keyword seed

commercial solar

Geography

Australia

Metrics retrieved from the Google Ads API

Keyword	Avg. searches	Competition	Bid range
commercial solar	API result	API result	API result
solar for business	API result	API result	API result
commercial rooftop solar	API result	API result	API result
industrial solar	API result	API result	API result

Built for internal clarity.

The planner creates a consistent research workflow without replacing staff judgement or opening our API access to third parties.

Define the research scope

An authorised Energy Projects AU team member enters a seed keyword or relevant company landing-page URL, then selects Australian geography, language and search network.

Retrieve planning data

The tool requests keyword ideas, historical metrics or forecasts from the Google Ads API for our connected company advertising account.

Review before campaign action

Staff compare relevance, demand, competition and indicative bid ranges. Research remains advisory and is reviewed by a person before campaign decisions are made.

What the tool uses

Generate keyword ideas from staff-provided seed terms or company landing pages.
Review aggregate historical search demand, advertiser competition and bid ranges.
Create forecasts to help evaluate possible campaign structures and budgets.
Keep research focused on Energy Projects AU campaigns in Australia.

What it does not do

No access is offered to customers, agencies or other external advertisers.
No Google Ads credentials or developer tokens are exposed through the website.
No individual Google Search users are identified, profiled or contacted.
No campaign is launched or changed solely because the planner returned a result.

Data access has a narrow purpose.

Google Ads data is used only to support Energy Projects AU's own advertising research and campaign planning. Access is limited to authorised staff and protected server-side credentials.

Authorised access

Google OAuth and Ads developer credentials stay on secured server infrastructure and are never sent to the browser.

Limited retention

Research outputs may be retained for internal comparison, audit and campaign planning. Access can be revoked when no longer required.

Human oversight

Staff review relevance and commercial context before using research in an advertising decision.

More detail is available in our Privacy Policy.

Operated by Energy Projects AU for Energy Projects AU.

The tool is controlled by Energy Projects AU for first-party campaign planning across our Australian operations.

Google Ads is a trademark of Google LLC. Energy Projects AU is not affiliated with, endorsed by or sponsored by Google.

Contact the operator